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Adaptive Reuse

I’ve been working with one of our retail partners, Celebrate Local, to figure out an easier way to display apparel for all of the vendors. For the most part we vendors fold our shirts and within no time they are a mess creating the need for a full-time Shirt Folder to clean up. It’s not easy for customers to view or test fit the tees without unfolding them. Leading up to the holiday shopping season we wanted to display multiple vendors in an easily accessible fashion as quickly as possible. We determined that racks were the best option but they had to be portable, adjustable, look cool and include signage to separate vendors.

Click the pics below for what I came up with. Details below each photo.

Posted in General

Retail Cart Build Up

I thought I’d create a post detailing the assembly of our cart display at Celebrate Local. The base is a vintage Lineberry Foundry & Furniture Company railroad cart. The story behind it states the cart came from an old furniture store near New Philadelphia, Ohio that opened in 1926. I drafted plans for a metal shelving unit to mount on top of it in Google Sketch-Up and then my dad and I welded it up. I gave it a paint job, added some detachable features and signage to round it off. Check it out…

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It’s All in the Details

When I look at something I can instantly tell if it’s off by a pixel one way or another. That’s attention to detail and our shirts are no exception. We take the time to remove the American Apparel label from the necks of our shirts, screen print new neck tags by hand and sew custom tags on the hem of every shirt. It’s all in the details.

State of Devotion T-shirt Hem Tags

New batch of hem tags just arrived.

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First Fall ’11 Design

We recently had another chance to work with our pro photographer and friend Ryan Pavlov who shot the first new shirts in our Fall 2011 line. Shot some great pics and video at an abandoned football stadium and around town. Our models Drew McCulley, Megan Savage and Candice Bumgardner did a great job. Check out some of the pics on our Facebook page.

Fall 2011 Line - The Loyal-Tee - Drew McCulley

Fall 2011 Line - The Loyal-Tee - Drew McCulley

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Picking for the Pop-up Store

I’ll be the first to admit I like to collect cool, old stuff. I also like to find great deals on things that can be re-used or re-imagined into something else. I’m like Bob Vila/MacGuyver meets American Pickers. I’ve been wanting to beef up the pop-up store a bit and came across a fixture liquidator and spent the afternoon with my 5-yr-old picking through his warehouse. Talk about a lot of stuff! Anyway, I scored some great deals on quality finds. Here are some pics of a few pieces of my score, click each photo for a larger version.  I’ll post pics of our future events so you can see what I turn this stuff in to.

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Printed in Ohio

Here is a behind-the-scenes look at how our shirts are printed by hand. We take a lot of pride in the fact that our shirts are made in America and screened right here in Ohio, Cleveland to be exact. We go the extra mile and pay close attention to detail by removing the factory tags, printing our own neck tags and sewing hem tags onto the bottom of every shirt. In these photos you’ll see our new Devoted tee and the ladies version of our Columbus Bicentennial shirt in production.

State of Devotion Screenprinting

Vintage O.H.I.O shirt being printed by hand.

State of Devotion Neck Tags

State of Devotion Neck Tags

Columbus Bicentennial being printed

Columbus Bicentennial shirt being printed.

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Behind the Scenes Video Featuring State Your Cause

Aaron shot and edited this sick behind the scenes video of our Summer ’11 collection photo shoot. He laid the whole thing down to a track from Columbus’ own State Your Cause − these guys are the real deal. Big thanks to the band for letting us use their song.

State of Devotion: Summer ’11 Photo Shoot from State of Devotion on Vimeo.