I’ve been thinking about a Short North shirt for the last year, and I’m so happy that it’s come to life after stewing over how it should play out exactly. Here’s a bit about the process in getting the Short North T-shirt design to come to life. (And I hope you love the final product as much as we all do!)
First, the design started with multiple sketches, and I mocked up the best ideas in Photoshop or Illustrator. The team passed around and reviewed the mockups until we chose the best design and perfected it. We took about eight hours over a few days to finalize the Short North design.
Then, we created a screen and ran test prints.This determined ink consistency, and we diluted the ink and ran several passes until it was just the right mixture.
Next, we took the two best mixes and tried them on a test shirt.
And we chose the final ink color–
—then test printed it on a real shirt.
And when we were happy with the final ink color on a shirt, we went into full production.
We’ve been incredibly happy with the response for this Short North shirt, both online and at the outdoor markets we’ve featured it. We’re running a contest through May 7 on Facebook if you’d like to win a Short North T. Anyone who comments on FB to let us know their favorite part of the Short North will be entered to win. And go! Just in time for Gallery Hop season.